Monday, November 29, 2010

Narrative Structure

The typical narrative structure of magazines, consists of;
A large masthead to make the name of the magazine stand out clearly to the audience.
An image of an artist using professional techniques. The photograph is always direct address (when they are looking in to the camera), unless they break the rules for a specific reason. 

A range of tag lines and leaders which tells the readers what will be in the magazine.
There is also usually a main caption, which is the main story of that issue. This caption is what usually sells the magazine. 



Some of these rules i will follow but others i may break to make my magazine more interesting to the eye, such as my photography, i may want to break the rules of direct address so i can me more creative with my photo-shoot.  


Here is a magazine which follows the typical narrative structure:



  • It has a mid length photography shot which fits in well with the     conventions.
  • It is a studio shot. 
  • It has direct address from the model.
  • It has a large masthead that stands out well. 
  • It has leaders and strap-lines. 









Here is a magazine that breaks the rules: 


The photography is a full length image. 
It does not create direct address as the model is looking away from the camera.
The mast head spans across the whole page. 



This magazine has broken the rules. 
The front cover image is a profile image from the side.
This breaks the direct address between the model and the audience, but i feel this works on this 'Vibe' magazine as the style of the magazine is very clean and minimal, with harsh lines and block colour. The profile image works well with this style.   

No comments:

Post a Comment